Zaahirah Adam

Zaahirah Adam is a global payments and fintech leader focused on the intersection of emerging markets, financial infrastructure, technology and socio-economic change. She is currently Chief of Staff at TransferTo and Thunes, a worldwide payment network that became Singapore’s first B2B payments unicorn.

Earlier in her career, Zaahirah held executive strategy and operating roles at Crown Agents Bank, Liberis, Nova Finance and Capita, working across payments, lending, digital assets, international expansion, transformation and growth. She is also a founder, having built and scaled a bootstrapped consumer app, and was named one of Brummell’s Ones to Watch in the City in 2025.

Zaahirah brings a distinctive perspective on how technology, regulation, capital and changing consumer behaviour are reshaping the future of money, particularly in markets where access, speed and trust matter most.