Joseph Lee

Joseph Lee is the Global Commercial Partnerships Lead at Rakuten Sports, based in Singapore. He drives strategic alliances across international sports properties and major events. His track record includes spearheading commercial initiatives for the Nagoya Asian Games 2026, bringing the FISE Battle of the Champions urban sports festival to Macau, and delivering major partnership integration for landmark marquee events like the NBA Japan Games 2022.

Beyond established markets, Joseph leads Rakuten Sports' expansion into Central Asia as an emerging destination for international events, supporting regional tourism and economic growth through sport. He is also passionate about helping financial businesses leverage sports partnerships to build meaningful customer engagement and deliver long-term business value.