Dr. Saeeda Jaffar

Dr Saeeda Jaffar serves as Managing Director for Circle Middle East & Africa, where she leads the region to advance Circle’s vision of creating global economic prosperity through the frictionless exchange of value.

Drawing on deep experience scaling financial ecosystems across the region, Dr Jaffar partners with financial institutions, enterprises, fintechs, and regulators to accelerate the adoption of secure, programmable digital currency infrastructure across payments, treasury, and cross-border flows.

With over 20 years of leadership experience, Dr Jaffar is known for translating complex strategic challenges into practical, scalable outcomes. She has worked across the Middle East, Europe, and the United States on strategy, transformation, M&A, and performance initiatives, with deep specialization in financial services, including banks, private equity firms, sovereign wealth funds, government institutions, and family-owned businesses.

Prior to joining Circle, Dr Jaffar served as Senior Vice President at Visa in the GCC and held leadership roles at McKinsey & Company, Bain & Company, and Alvarez & Marsal.

Dr Jaffar currently serves as a Member of the Board of Trustees at Kuwait University, a Board Advisor to Sharjah Entrepreneurship Center, and a Member of the Advisory Council of the Dubai International Chamber. She previously served as a non-executive board member of United Arab Bank.