Sports partnerships are evolving beyond sponsorship and logo exposure. For fintech brands, sports can build trust, engage new audiences, strengthen credibility and drive growth across markets. In this fireside chat, Rakuten Sports explores how fintech brands are using sports partnerships to create tangible business value — from building credibility to driving customer and business growth. The discussion will also explore emerging opportunities in Central Asia, including why Uzbekistan could become a new frontier for brands seeking new markets, passionate audiences and long-term growth.
